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OUR KATE MOSS by Noelle Loh (noellel@sph.com.sg)
Ahead of the Grammys on Sunday, we pay tribute to Singapore's biggest pop export Stefanie Sun,whom fashion insiders say could be a style icon in the making.
Singapore's top pop export is hitting the right notes on the fashion front too. The pixie-faced Stefanie Sun - Singapore's first recording artisite to crake the regional market in a huge way, selling over 10 million albums in Asia since her 2000 debut - has been snapped up as a cover girl on magazines because of her looks and style.
The business graduate from Nanyang Technological University has graced at least 50 magazine covers in Singapore, Taiwan, Hong Kong and China since her debut album, Yan Zi, in 2000.
This includes a fashion spread in the April 2005 issue of the influential British design magazine i-D.
She has graced the cover of local Chinese fashion title Nu You 5 times - the latest in December.
An advertiser's darling who has hawked brands ranging from sportswear label adidas to food brand New Moon, she currently stars in SK Jewellery's 2009 ad campaign, which was shot in Melbourne last October.
She has been the face of the home-grown jewellery brand since 2006.
With all that under her slender 25-inch belt, the 30 year old Singapore-based star bazes a trail for local artistes in the way that music stars elsewhere now double as trendsetters.
For example, the music industry's Grammy Awards in Los Angels on Sunday are as much watched for what the stars wear as for their rock and pop achievements.
Case in point: Who can forget a heavily pregnant Gwen Stefani rocking the red carpet in a leopard print empire-waist toga dress in 2006?
No wonder, then, that Sun, with her fresh-faced look, sparkling eyes and clothes hanger fame, has been dubbed the Kate Moss of Singapore by some in the fashion circles.
Insiders love the occasionally edgy, always individualistic take she gives to a look.
Grace Lee, 42, editor of Chinese-language fashion title Nuyou, cites an example: "She would wear adidas sneakers with a very pretty dress or girly blouse."
She adds: " There are so many singers out there who don't realise that looking dressed up doesn't neccessarily mean you have style."
Veteran stylist Johnny Khoo, who is in his late 30s and has worked with Sun since 2006, adds that she is a versatile model, in part because she has "very good" body proportion.
He says: "When I throw in little surprises into a look for her, such as a leather jacket over what is supposed to be a very girly outfit, she carries it off just as well."
"That's something I can't do with alot of other celebrities."
Sun's star style has, without doubt, lent a shine to SK Jewellery, says the company's senior brand manager, Hor Su-Ann, 29.
The singer has shot four campaigns for the brand, two set here and the others in Prague and Melbourne - each costing a six-figure sum.
Says Hor: " Stefanie is a Singapore artiste who is well-recognized in the region, in particular Malaysia, China and Hongkong where we also have presence. She is also very stylish and has a youthful energy- all traits of our brand."
She adds that the brand has seen its customer profile expand from the target group of those aged 28 - 35 to include those under 25, especially after the launch of the 2008 Prague campaign which featured Sun with a refreshing new image.
To think the singer claims to have been a "fashion victim" during her days at Raffles Girls' Secondary School.
Taking time off from her recording session here to speak to Urban over the phone last friday - she is planning her 11th album which she hopes to release by the end of the year - she says: " my bunch of girlfriends and I would call ourselves The Spice Girls and wear all sorts of funny things. I was supposed to be a cross between Posh and Sporty Spice."
(在燕姿录音的间期，她在上个星期五接受了Urban 报纸的电话采访。她正在准备她的第11张专辑，希望能在今年发行。她说：“我和我一群女性朋友自称是 The Spice Girls , 而且会穿各种有趣的装扮。 我过去被认为是一个兼具 Posh 和 Sporty Spice 之间的角色。”）
Like Mrs David Beckham, who has evolved over time into an international style icon, Sun attributes her style savviness to experience.
"Over time I have become more self-assured about my image," she says.
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